2017 is the year of sharing. With the services of sharing bikes, power banks, umbrellas and even cars gradually catching on, the sharing economy is permeating into public life. Among different kinds of the sharing items, there is no doubt that car sharing is most welcome. Recently, sharing Audi in Beijing and sharing BMW in Shenyang did give ordinary people a chance to go out in a luxury car.
But the sharing economy does not benefit Chinese only. A company in Moscow launched sharing Ferrari the other day. The version is one of Ferrari’s first four-seat sports cars with the selling price up to 5.38 million RMB. The service of sharing Ferrari, so to speak, is good news to the public especially to those who’ve never driven a sports car before.
不过这共享经济也不是我们中国人的专利。俄罗斯莫斯科的一家公司直接推出了共享法拉利：该车也是法拉利旗下首款四座跑车，单台售价高达 538 万人民币，这对于没有体验过超跑的市民来说可以算是一个福音了！
An ordinary BMW costs hundreds of thousand yuan, while the cheapest Ferrari can reach two or three millions yuan. That is to say, the charge for using a sharing-Ferrari has to be different from a sharing-BMW. The pricing for BMW is 1.5 yuan per kilometer plus free oil, while for Ferrari, it’s charged by minute, around 1.1 yuan per minute, and you have to pay for the oil. Also, there is no refund for the extra oil filled up! What’s more, users are required to pay a deposit of 3000 dollars.
A lot of people are willing to drive a sharing Ferrari despite its expensiveness. They said it is not a car that you can drive at ordinary times. The company also offers a discount for the users who rank top three by the length of using time every month, that is, they can drive Ferrari at no charge for one day.
As a matter of fact, sharing BMW is acceptable, but sharing super-luxury cars such as Ferrari, Lanborghini, Buggati and Pagani may not suit the Chinese market. In Russia, you could go for a drive in a super-luxury car, for the country has a vast territory and a sparse population. But in China, you can be stuck in the nettlesome traffic jam and the bill may make you cry.
Do you think luxury-car-sharing is feasible in China?